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Decision Lab

Behavioral science, put to work.

Four colored evidence bars with confidence intervals become four walking paths.

What we do
Learn · Measure · Build · Amplify

Four ways to work.
Use one, or combine them.

A
Executive learning

Learn

Practice the decision before it is real.

Executive workshops in negotiation and decision-making, built around cases, exercises, and simulations.

  • Executive workshops
  • Negotiation
  • Decision-making
  • Business simulations
B
Research infrastructure

Measure

Measure experience as it happens.

MindSampler and custom ESM/EMA workflows for studies that run through Qualtrics and reach people in daily life.

  • Experience sampling
  • ESM & EMA
  • Qualtrics
  • Study workflows
C
Behavioral technology

Build

Build the tool the work needs.

Web apps, MCP servers, AI-assisted tools, and learning technology for behavioral research and business education.

  • Web apps
  • MCP servers
  • AI-assisted tools
  • Learning technology
D
Science communication

Amplify

Make research clear and visible.

Social Scholar plans and manages social media for academics, labs, and behavioral-science teams.

  • Content strategy
  • Social media
  • Research translation
  • Analytics

Products and specialist services

Products we run.

Three focused offers for teaching, experience sampling, and academic communication.

DL–P01Simulation toolsConvometricNegotiation simulations for business education.Open site DL–P02Experience samplingMindSamplerRun ESM and EMA studies through Qualtrics.Open site DL–S03Academic social mediaSocial ScholarSocial-media strategy and management for academics and research institutions.Open site

Decision Lab / Build

Development for behavioral science and business learning.

We build web apps, MCP servers, simulations, and research workflows. Each project starts with the research or learning problem—not a generic feature list.

Discuss a build
What we can buildBehavioral technology / examples
  1. 01Negotiation and learning simulations
  2. 02Research workflows and MCP servers
  3. 03Assessment and feedback systems
  4. 04Interactive teaching cases
  5. 05Behavioral measurement tools
  6. 06Web apps for labs and faculty

Why one lab?

Research it.
Teach it.
Build it.
Help it travel.

Decision Lab brings behavioral science into practice.

A workshop may need a simulation. A study may need custom software. A useful result may need a better way to reach people. Keeping these capabilities together lets one project move from evidence to use.

For researchers

ESM tools, custom workflows, software, and communication.

For educators

Workshops, simulations, cases, and learning tools.

For organizations

Decision workshops, simulations, and custom tools.

Have a project?

What are you trying to change?

Tell us what people need to learn, decide, measure, build, or communicate. We’ll suggest a practical next step.

Email Jordi